PJSC "Agrarian fund" became a full value member of retail wheat flour market and represented its products at largest trading networks of Ukraine. This was declared by the Chairman of the Board of PJSC "Agrarian Fund" Mr. Andriy Radchenko during the presentation of Agrarian Fund brand on 17th of December.
Mr. Andriy Radchenko pointed out:
"Getting on the retail market is an important event for us. We would
like our consumers have an opportunity of buying exactly our products
and know that it is the Agrarian Fund that provides the food security
According to the Chairman of the Board the products of Agrarian fund would be vended in all regions of Ukraine: "We would start from Kyiv city and its region, later cover the whole territory of Ukraine. Besides that we would enter the linear retail, sell our products on markets, fairs and small stores".
The Head of small and medium business Department Mr. Yuriy Melenchuk added that Agrarian fund has an intension to cooperate with all national trade networks as well.
Mr. Andriy Radchenko noticed that wheat flour of the Agrarian fund would be sold in medium price category: "Wheat flour in retail trade is a matter of prestige for us. At the same time we are not going to be engaged in price dumping and our price would be competitive".
Due to the management, PJSC "Agrarian fund" is going to sell in retail about 10% of own wheat flour and take 8-10% of the wheat flour retail market share.
Mr. Andriy Radchenko also added that the next step of the company would be retail sales of sugar and grain under the PJSC "Agrarian fund" brand.